Most brands strive to meet their customer's expectations, but if you want to stand out, you must do something extra. Customers are happier knowing that you prioritize their needs. You can ask for continual feedback through digital communication channels and customer service representatives. Anticipating your customers' needs keeps them happy.

If you run an online clothing business, consider sending backup sizes and accepting returns without questions asked. Your business must be willing to make exceptions when necessary, such as offering exclusive access to vulnerable shoppers. Customers expect consistent and quality experiences across various channels, so pay attention to the quality of support offered on all platforms.

 Personalization is the surest way to make customers feel special and increase the likelihood of them purchasing your products and services. Use the appropriate technology to gather customer data and offer unique messaging to each client. If you have amazing goods and services, consider offering snacks and goodies in branded pouches.

 They are appreciated and can improve your brand awareness. Empower your customer service team to delight customers by giving them the training to act, identify and implement opportunities as they arise.