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The C-suite has a variety of reactions when suggesting podcasting as a marketing channel, but with the rise of DTC companies, it's more critical than ever for a brand to have direct access to their consumers. Despite criticisms of why podcasting won't work, the facts tell a different story. More than 65 million Americans listen to a podcast every month. Podcasts are low barrier to entry and are consumed wherever, whenever. Some people listen to podcasts while in the car, while traveling on airplanes, and at the gym.

Podcast subscribers are already a big part of your business community and loyal, so engage them across other platforms. Ask yourself what’s the ideal outcome at the end of each show. Who is your ideal listener? Help your audience in taking the next step - make it clear and don't be afraid to ask. Engage with the audience and answer questions. Podcasting is an easy-to-consume content format that can be used to attract new audiences and nurture existing ones.

A few words from the Co-Founder & CEO.

“It was a real honor to be a guest speaker on the Chalk Talk Show. Hugh and his team are great, have a great listening audience, and cover some great topics. Not only was the time engaging as a professional, but it was also a ton of fun. Most importantly, we covered topics that I believe can help people in the areas of customer experience, lead generation, digital marketing, and franchising. I truly hope business owners and franchise owners find value in giving this a listen. Of course, I’m always available for a personal conversation too.”

Here’s to raising all ships!

Mike Hutzel Co-Founder & CEO

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